12/10/2023 0 Comments Ted talks barry schwartz choice![]() You’ve got an autocratic Soviet state in one camp and a libertarian state in the other, and there’s no in between. I don’t know to dispel that misconception since I do it explicitly and it still doesn’t work.ĮN: Sounds like we need some new idea technology.īS: Well you know, people put things into these two categories. And although every time I talk about it, I make it clear that that’s not what I mean that’s still sometimes what people will hear. But I would say the one thing that, in my own experience giving talks, is misunderstood is that I’m suggesting since choice creates problems, the ideal world is one where there’s no choice. Are there any misconceptions of your talk that you’d like to dispel?īS: I must say that I don’t read the comments, because if I did I’d probably jump off a building. With all that discussion go on, people are bound to have misconstrued your ideas or taken them to wild extremes you never imagined possible. If you hear somebody say it’s human nature to do something or other should be very skeptical.ĮN: Your Paradox of Choice video has 7 million views (TED and YouTube combined) and thousands of comments. Unlike the technology of things, which if your technology doesn’t work it disappears, ideas can be wrong and still shape institutions and shape the people who live in those institutions. ( Psychology, Idea Technology, and Ideology, Psychological Science, 1997).ĮN: Any important points you’re thinking about tackling?īS: The main point is that ideas have as big an impact on the shape of human life as objects do social science creates ideas and they have an impact on us even when the ideas are false. It’s not a new thing but it’s pretty obscure so I thought that audience could benefit from hearing it. ![]() We caught up with Professor Schwartz to find out what he’ll be talking about this year, why he loves TED, and even what he’ll be wearing (T-shirt and shorts or collared shirt?).Įvan Nesterak: What are you planning to speak about as a TED All-Star this year?īarry Schwartz: I’m going to give a talk on something that I’ve come to call Idea Technology.ĮN: That’s based off of your paper with a similar name right?īS: Yes. As one of TED’s most popular speakers, (his Paradox of Choice talk has garnered over 7 million views between TED.com and YouTube) Schwartz was invited to this year’s event as a TED All-Star. In his TED Talk, Barry Schwartz impressively talks about how difficult it is to make the right decision, compared to the past - and what consequences this has on consumers' decision-making behavior.Swarthmore College Psychology Professor and author of The Paradox of Choice and Practical Wisdom, Barry Schwartz is in Vancouver this week for TED’s thirtieth anniversary. TED Talk – Barry Schwartz: Paradox of Choice We just made the wrong choice now - and are responsible for the "bad choice" ourselves. The large number of choice suggests that there's most likely an optimal choice for us. After all, there was just no other options and I needed the product. In other words: In the past, if the product chosen wasn't optimal, it wasn't my fault if I chose it anyway. After all, I could have chosen a different pair of jeans that might have been better. But when I've decided on one pair and then find out after the first trip that they don't fit as well as I thought they would, then I start to struggle with my choice. Now that there's so much choice, it's obvious that the perfect jeans for me are going to be out there. Precisely, because we had no other choice. And we probably didn't find any that were really that great, but we bought some anyway. There were just two pairs of jeans to choose from. ![]() In the past there was little, sometimes no choice at all. ![]() Simplify – sometimes less is simply more. For example, how can I find the ideal one for me from the almost infinite number of jeans I can buy? A thing of impossibility. Instead of just one or less solution options, we're literally overwhelmed by the number of variants. There's no doubt that technical progress has decisively improved our quality of life in all areas.īut - now we're spoilt for choice. Nowadays, there's a suitable product for almost every problem. But when you look at it, not everything was better before.
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